Why Supply Chain Management Is So Difficult By Michael Bean

HW #1 Near Beer Game When running a business as a supply chain manager you have to make sure your supplies are equal to your consumers demand for your products. That seems easy right? Not really. When reading Bullwhip and Beer: Why Supply Chain Management is so difficult by Michael Bean we get and understanding of how hard being a supply chain manager can be. In the article Mr. Bean explains that Suppliers, manufactures, sales people, and customers have their own understanding of what real demand is. You might have one group or all groups influencing the whole business by ordering too much of one product or not ordering enough. This lack of coordination as Stanford’s Hau Lee calls the Bullwhip Effect. An Effect that â€Å"can be explained as an occurrence detected by the supply chain where orders sent to the manufacturer and supplier create larger variance then the sales to the end customer† (Logistics). Given this information there was a game created that allowed many individuals the abili ty to get and understanding of how Bullwhip Effect can effect a company’s supply chain and cause frustration and helplessness? This game is called the Near Beer Game. In this game as a supply chain manager I am responsible for making sure my supply meets the demand for my product. I will be walking your through my experience with the game giving you detailed descriptions of the challenges and success I face while playing the game. Today is Friday September 9, 2016 exactly 2:32 pm. I beginShow MoreRelatedWhat Is Bullwhip Effect?1141 Words   |  5 Pagesthe variability in orders in a supply chain system moving up from consumers to core manufacturers. It is also known as the whiplash or whipsaw effect. The causes of this Bullwhip effect have been identified as:- Demand forecast In any company order is placed with the suppliers based on the demand graph. 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